PREDICTING ADVERTISING EXPENDITURES USING INTENTION SURVEYS

KJ ALSEM*, PSH LEEFLANG

*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

4 Citations (Scopus)

Fingerprint

Dive into the research topics of 'PREDICTING ADVERTISING EXPENDITURES USING INTENTION SURVEYS'. Together they form a unique fingerprint.

Computer Science

Engineering

Keyphrases

Economics, Econometrics and Finance