Price and Advertising Effectiveness over the Business Cycle

Maarten Gijsenberg, Harald van Heerde, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp

Research output: Contribution to conference › Abstract › Academic

Original language	English
Publication status	Published - 2010
Event	32nd ISMS Marketing Science Conference - University of Cologne, Cologne, Germany Duration: 17-Jun-2010 → 19-Jun-2010

Conference	32nd ISMS Marketing Science Conference
Country/Territory	Germany
City	Cologne
Period	17/06/2010 → 19/06/2010

Handle.net

32nd ISMS Marketing Science Conference
Gijsenberg, M. (Speaker)
Jun-2010
Activity: Talk and presentation › Academic presentation › Academic

@conference{e95b4e21cfc044d08fd8f395b9c5db80,

title = "Price and Advertising Effectiveness over the Business Cycle",

author = "Maarten Gijsenberg and {van Heerde}, Harald and Dekimpe, {Marnik G.} and Steenkamp, {Jan-Benedict E. M.}",

year = "2010",

language = "English",

note = "32nd ISMS Marketing Science Conference ; Conference date: 17-06-2010 Through 19-06-2010",

}