Price and match-value advertising with directed consumer search

Research output: Working paperAcademic

192 Downloads (Pure)
Original languageEnglish
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Number of pages46
Volume15012-EEF
Publication statusPublished - 2015

Publication series

NameSOM Research Reports
PublisherSOM
Volume15012-EEF

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