Riding or Braking the Waves? Long-Term Consequences of Seasonal Volatility in Advertising and Pricing Decisions

Research output: Contribution to conferenceAbstractAcademic

Original languageEnglish
Publication statusPublished - May-2015
Event44th EMAC Annual Conference 2015 - Leuven, Belgium
Duration: 24-May-201527-May-2015

Conference

Conference44th EMAC Annual Conference 2015
Country/TerritoryBelgium
CityLeuven
Period24/05/201527/05/2015

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