Simplimax: oblique rotation to an optimal target with simple structure

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Abstract

Factor analysis and principal component analysis are usually followed by simple structure rotations of the loadings. These rotations optimize a certain criterion (e.g., varimax, oblimin), designed to measure the degree of simple structure of the pattern matrix. Simple structure can be considered optimal if a (usually large) number of pattern elements is exactly zero. In the present paper, a class of oblique rotation procedures is proposed to rotate a pattern matrix such that it optimally resembles a matrix which has an exact simple pattern. It is demonstrated that this method can recover relatively complex simple structures where other well-known simple structure rotation techniques fail.
Original languageEnglish
Pages (from-to)567-579
Number of pages13
JournalPsychometrika
Volume59
Issue number4
DOIs
Publication statusPublished - 1994

Keywords

  • FACTOR ANALYSIS
  • COMPONENT ANALYSIS
  • PROMAX

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