Social Contagion As A Driver Of New Product Uptake

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2009
Externally published	Yes
Event	16th International Product Development Management Conference - Enschede, Netherlands Duration: 7-Jun-2009 → 9-Jun-2009

Conference	16th International Product Development Management Conference
Country/Territory	Netherlands
City	Enschede
Period	07/06/2009 → 09/06/2009

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