Social Desirability, Opportunism and Actual Support for Farmers' Market Organisations in Ethiopia

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Abstract

One of the striking issues in the literature on farmers' market organisations (FMOs) is that farmers generally report quite positive opinions regarding the services of their FMO, while, at the same time, actual sales reveal a much more reserved attitude. We argue that farmers may feel social and/or opportunistic pressure to express positive opinions concerning the FMO, to donors and policy-makers, which are not necessarily in line with their actions. This article proposes a list experiment method to control for this bias. The method shows that especially farmers who express strong support for the FMO seriously hesitate to speak freely.

Original languageEnglish
Pages (from-to)343-358
Number of pages16
JournalJournal of Development Studies
Volume54
Issue number2
Early online date2017
DOIs
Publication statusPublished - 2018

Keywords

  • STATISTICAL-ANALYSIS
  • COFFEE COOPERATIVES
  • COLLECTIVE ACTION
  • SMALLHOLDERS
  • BEHAVIOR
  • IMPACT

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