Social Influence and Group Identity

Russell Spears*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

3 Citations (Scopus)

Abstract

This chapter reviews research on the group identity explanation of social influence, grounded in self-categorization theory, and contrasts it with other group-based explanations, including normative influence, interdependence, and social network approaches, as well as approaches to persuasion and influence that background group (identity) processes. Although the review primarily discusses recent research, its focus also invites reappraisal of some classic research in order to address basic questions about the scope and power of the group identity explanation. The self-categorization explanation of influence grounded in group norms, moderated by group identification, is compared and contrasted to other normative explanations of influence, notably the concept of injunctive norms and the relation to moral conviction. A range of moderating factors relating to individual variation, features of the intragroup and intergroup context, and important contextual variables (i.e., anonymity versus visibility, isolation versus copresence) that are particularly relevant to online influence in the new media are also reviewed.

Original languageEnglish
Title of host publicationAnnual Review of Psychology
EditorsSusan T. Fiske, Daniel L. Schacter
PublisherAnnual Reviews
Pages367-390
Number of pages24
Volume72
DOIs
Publication statusPublished - 2021

Publication series

NameAnnual Review of Psychology
PublisherANNUAL REVIEWS
Volume72
ISSN (Print)0066-4308

Keywords

  • social influence
  • group identity
  • social identity
  • informational influence
  • normative influence
  • social norms
  • referent informational influence
  • injunctive norms
  • COMPUTER-MEDIATED COMMUNICATION
  • NORMATIVE CONFLICT MODEL
  • COLLECTIVE ACTION
  • GROUP MEMBERSHIP
  • IN-GROUP
  • GROUP IDENTIFICATION
  • SELF-CATEGORIZATION
  • INTERGROUP RELATIONS
  • GROUP POLARIZATION
  • COMMON-IDENTITY

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