Stay tuned: We will be back right after these messages: Need to evaluate moderates the transfer of irritation in advertising

Research output: Contribution to journal › Article › Academic › peer-review

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@article{b97792d752b649c0b0086e9c551d5d9e,

title = "Stay tuned: We will be back right after these messages: Need to evaluate moderates the transfer of irritation in advertising",

author = "Bob Fennis and Arnold Bakker",

year = "2001",

language = "English",

volume = "30",

pages = "16--25",

journal = "Journal of Advertising",

issn = "1557-7805",

}