Abstract
Strategic groups research has been criticized for using cluster analysis without significance testing. Instead, the structure-performance link became the litmus test for the existence of distinct strategic groups. Unfortunately, the concept of strategic groups became distorted to fit this validity test, and the findings are still equivocal. Fortunately, significance tests for cluster analysis are now available in popular packages. We capitalize on the availability of these tests to develop a new theory of strategic groups, which in return is used to improve the significance tests. This integrated solution appears to resolve long-standing mismatch between strategic groups theory and methods.
| Original language | English |
|---|---|
| Publication status | Published - 20-Oct-2019 |
| Event | Strategic Management Society 39th Annual Conference: "Out of the Spotlight" Strategies - Hilton Minneapolis, Minneapolis, United States Duration: 19-Oct-2019 → 22-Oct-2019 Conference number: 39th https://www.strategicmanagement.net/minneapolis/overview/overview https://www.strategicmanagement.net/minneapolis/overview/welcome |
Conference
| Conference | Strategic Management Society 39th Annual Conference |
|---|---|
| Abbreviated title | SMS Conference |
| Country/Territory | United States |
| City | Minneapolis |
| Period | 19/10/2019 → 22/10/2019 |
| Internet address |
Keywords
- STRATEGIC GROUPS
- CLUSTER ANALYSIS