Strategic Interactions in Franchise Relationships

Research output: ThesisThesis fully internal (DIV)

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This dissertation deals with understanding strategic interactions between franchisors and franchisees. The empirical part of this study consists of in-depth case studies in four franchise systems in the Dutch drugstore industry. The case studies focus on a total of eight strategic change processes in which the franchisor aimed to change one or more strategich characteristics of the franchise system. The study focuses on how franchisees reacted to the introduction of these changes, how the franchisor reacted in turn, and the reasons for their reactions.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • University of Groningen
  • Jacobs, D., Supervisor, External person
  • Kneppers-Heijnert, E.M., Supervisor, External person
  • Brand, Maryse, Co-supervisor
Award date23-Jan-2006
Print ISBNs90-5335-077-2
Publication statusPublished - 2006


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