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Strategic Interactions in Franchise Relationships
Evelien Petronella Maria Croonen
Faculty of Economics and Business
University of Groningen
Innovation & Organisation
Research output
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Thesis
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Thesis fully internal (DIV)
2912
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Keyphrases
Drugstore
33%
Franchise Relationship
100%
Franchise System
66%
Strategic Interaction
100%
Social Sciences
Case Study
100%
Dutch
50%
Strategic Change
50%
Theses
50%
Engineering
Case Depth
100%
Change Process
100%