Strategische Marketingplanning: Theorie, technieken en toepassingen

    Research output: Book/ReportBook

    Abstract

    In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.
    Original languageDutch
    PublisherNoordhoff Uitgevers
    Number of pages424
    Edition8
    ISBN (Electronic)978-90-01-59350-6
    ISBN (Print)978-90-01-59349-0
    Publication statusPublished - 2020

    Keywords

    • marketing
    • strategy
    • Digital marketing

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