Strategische Marketingplanning: Theorie, technieken en toepassingen

Research output: Book/Report › Book › Academic

Abstract

In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.

@book{b44be1e2fc924a2db8b5fb00c275bf05,

title = "Strategische Marketingplanning: Theorie, technieken en toepassingen",

abstract = "In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.",

keywords = "marketing, strategy, Digital marketing",

author = "Alsem, {Karel Jan}",

year = "2020",

language = "Dutch",

isbn = "978-90-01-59349-0",

publisher = "Noordhoff Uitgevers",

edition = "8",

}

TY - BOOK

T1 - Strategische Marketingplanning

T2 - Theorie, technieken en toepassingen

AU - Alsem, Karel Jan

PY - 2020

Y1 - 2020

N2 - In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.

AB - In this 8th edition, digital marketing is fully integrated throughout the whole strategic marketingplanning process.

KW - marketing

KW - strategy

KW - Digital marketing

M3 - Book

SN - 978-90-01-59349-0

BT - Strategische Marketingplanning

PB - Noordhoff Uitgevers

ER -