Structural modeling in marketing: a review and assessment

P. Chintagunta, T. Erdem, P.E. Rossi, M. Wedel

Research output: Contribution to journal › Article › Academic › peer-review

114 Citations (Scopus)

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Structural modeling in marketing a review and assessment
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@article{6766943103ab49ceb2dfdada8158a030,

title = "Structural modeling in marketing: a review and assessment",

author = "P. Chintagunta and T. Erdem and P.E. Rossi and M. Wedel",

year = "2006",

doi = "10.1287/mksc.1050.0161",

language = "English",

volume = "25",

pages = "604--616",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS",

number = "6",

}