Structural modeling in marketing: a review and assessment

P. Chintagunta, T. Erdem, P.E. Rossi, M. Wedel

Research output: Contribution to journalArticleAcademicpeer-review

114 Citations (Scopus)
Original languageEnglish
Pages (from-to)604-616
Number of pages13
JournalMarketing Science
Volume25
Issue number6
DOIs
Publication statusPublished - 2006

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