Synergistic and cannibalization effects in a partnership loyalty program

Matilda Dorotic*, D. Fok, Pieter C. Verhoef, Tammo H.A. Bijmolt

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
JournalJournal of the Academy of Marketing Science
DOIs
Publication statusE-pub ahead of print - 29-Jan-2021

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