Synergistic and cannibalization effects in a partnership loyalty program

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Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Journal	Journal of the Academy of Marketing Science
DOIs	https://doi.org/10.1007/s11747-020-00759-7
Publication status	E-pub ahead of print - 29-Jan-2021

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title = "Synergistic and cannibalization effects in a partnership loyalty program",

author = "Matilda Dorotic and D. Fok and Verhoef, {Pieter C.} and Bijmolt, {Tammo H.A.}",

year = "2021",

month = jan,

day = "29",

doi = "10.1007/s11747-020-00759-7",

language = "English",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "SPRINGER",

}

TY - JOUR

T1 - Synergistic and cannibalization effects in a partnership loyalty program

AU - Dorotic, Matilda

AU - Fok, D.

AU - Verhoef, Pieter C.

AU - Bijmolt, Tammo H.A.

PY - 2021/1/29

Y1 - 2021/1/29

U2 - 10.1007/s11747-020-00759-7

DO - 10.1007/s11747-020-00759-7

M3 - Article

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

ER -