| Original language | Dutch |
|---|---|
| Pages (from-to) | 187 - 203 |
| Number of pages | 17 |
| Journal | Journal of Market-Focused Management |
| Publication status | Published - 1999 |
The combination strategy to optimal target slection and offer segmentation in Direct Mail
Penny Spring, P.S.H. Leeflang, T.J. Wansbeek
Research output: Contribution to journal › Article › Academic › peer-review