The contribution of scenario analysis to the front-end of new product development

T.J.B.M. Postma*, T.L.J. Broekhuizen, F.A.J. van den Bosch

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

11 Citations (Scopus)

Abstract

The front-end of new product development involves the identification and analysis of product or service opportunities, idea generation, and the selection of new product and service concepts. It is often referred to as non-routine, dynamic, and highly uncertain. Authors have made attempts to improve the manageability of this phase by proposing several methods and techniques. This paper explores the possible contribution of scenario analysis to increase the quality and effectiveness of the front-end of new product development process by linking a set of functions of scenario analysis as is recognized in the literature as possible solutions to various front-end problems. Two case studies are used to explore if and how the scenario analysis functions contribute to the front-end of new product development process in an empirical setting. (C) 2012 Elsevier Ltd. All rights reserved.

Original languageEnglish
Pages (from-to)642-654
Number of pages13
JournalFutures
Volume44
Issue number6
DOIs
Publication statusPublished - Aug-2012

Keywords

  • INNOVATION

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