| Original language | Dutch |
|---|---|
| Pages (from-to) | 43 - 76 |
| Number of pages | 34 |
| Journal | Journal of Market-Focused Management |
| Volume | 1 |
| Publication status | Published - 1999 |
The customer concept: the basis for a new marketing paradigm
- J.C. Hoekstra
- , P.S.H. Leeflang
- , D.R. Wittink
Research output: Contribution to journal › Article › Academic › peer-review