The effect of acquisition channels on customer retention and cross-buying

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151 Citations (Scopus)

Original language	English
Pages (from-to)	31-43
Number of pages	13
Journal	Journal of Interactive Marketing
Volume	19
Issue number	2
DOIs	https://doi.org/10.1002/dir.20033
Publication status	Published - 2005
Externally published	Yes

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The effect of acquisition channels on customer retention and cross-buying
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@article{dd008b4515a047fcb34c5529c4697be1,

title = "The effect of acquisition channels on customer retention and cross-buying",

author = "P.C. Verhoef and B. Donkers",

year = "2005",

doi = "10.1002/dir.20033",

language = "English",

volume = "19",

pages = "31--43",

journal = "Journal of Interactive Marketing",

publisher = "ELSEVIER SCIENCE INC",

number = "2",

}