| Original language | English |
|---|---|
| Place of Publication | Berkshire, UK |
| Publisher | Chartered Institute of Marketing |
| Publication status | Published - 2009 |
The future of marketing
- E. Argyriou
- , P.S.H. Leeflang
- , J. Saunders
- , P.C. Verhoef
Research output: Book/Report › Book › Academic