@inbook{9d25f7c5aea340c9ae365db636fec08a,
title = "The Future of Marketing Modeling",
author = "Pauwels, {Koen H.} and Leeflang, {Peter S.H.} and Bijmolt, {Tammo H.A.} and Wieringa, {Jaap E.}",
year = "2017",
doi = "10.1007/978-3-319-53469-5_20",
language = "English",
isbn = "978-3-319-53467-1",
series = "International Series in Quantitative Marketing",
publisher = "Springer",
pages = "671--683",
editor = "Peter Leeflang and Jaap Wieringa and Tammo Bijmolt and Koen Pauwels",
booktitle = "Advanced Methods for Modeling Markets",
}