The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs

Matilda Dorotic

Research output: Thesis › Thesis fully internal (DIV)

3277 Downloads (Pure)

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	University of Groningen
Supervisors/Advisors	Verhoef, Peter, Supervisor Bijmolt, Tammo, Supervisor
Award date	2-Dec-2010
Place of Publication	Groningen
Publisher	University of Groningen, SOM research school
Print ISBNs	9789036746762
Publication status	Published - 2010

Keywords

@phdthesis{f1687ebfeed14498ac18749eb29ba504,

title = "The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs",

keywords = "Proefschriften (vorm), Klantenbinding, Beloningen, Relatiemarketing, Consumentengedrag, marketing",

author = "Matilda Dorotic",

note = "Relation: http://www.rug.nl/ Rights: University of Groningen",

year = "2010",

language = "English",

isbn = "9789036746762",

publisher = "University of Groningen, SOM research school",

school = "University of Groningen",

}

TY - BOOK

T1 - The influence of marketing instruments and rewarding on cardholders' behavior in coalition loyalty programs

AU - Dorotic, Matilda

N1 - Relation: http://www.rug.nl/ Rights: University of Groningen

PY - 2010

Y1 - 2010

KW - Proefschriften (vorm)

KW - Klantenbinding

KW - Beloningen

KW - Relatiemarketing

KW - Consumentengedrag

KW - marketing

M3 - Thesis fully internal (DIV)

SN - 9789036746762

PB - University of Groningen, SOM research school

CY - Groningen

ER -