The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach

JLCMW Elpers; M Wedel; RGM Pieters

The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach

JLCMW Elpers^*, M Wedel, RGM Pieters

^*Corresponding author for this work

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Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX
Editors	SM Broniarczyk, K Nakamoto
Place of Publication	PROVO
Publisher	ASSOC CONSUMER RESEARCH
Pages	57-58
Number of pages	2
ISBN (Print)	0-915552-48-5
Publication status	Published - 2002
Event	32nd Annual Conference of the Association-for-Consumer-Research (ACR) - Duration: 11-Oct-2001 → 14-Oct-2001

Publication series

Name	ADVANCES IN CONSUMER RESEARCH
Publisher	ASSOC CONSUMER RESEARCH
Volume	29
ISSN (Print)	0098-9258

Other

Other	32nd Annual Conference of the Association-for-Consumer-Research (ACR)
Period	11/10/2001 → 14/10/2001

Keywords

RESPONSES
TIME

Handle.net

Persistent link

Cite this

@inproceedings{57c74cead9c84d18b7e1b56042d4c92b,

title = "The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach",

keywords = "RESPONSES, TIME",

author = "JLCMW Elpers and M Wedel and RGM Pieters",

year = "2002",

language = "English",

isbn = "0-915552-48-5",

series = "ADVANCES IN CONSUMER RESEARCH",

publisher = "ASSOC CONSUMER RESEARCH",

pages = "57--58",

editor = "SM Broniarczyk and K Nakamoto",

booktitle = "ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX",

note = "32nd Annual Conference of the Association-for-Consumer-Research (ACR) ; Conference date: 11-10-2001 Through 14-10-2001",

}

Elpers, JLCMW, Wedel, M & Pieters, RGM 2002, The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach. in SM Broniarczyk & K Nakamoto (eds), ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX. ADVANCES IN CONSUMER RESEARCH, vol. 29, ASSOC CONSUMER RESEARCH, PROVO, pp. 57-58, 32nd Annual Conference of the Association-for-Consumer-Research (ACR), 11/10/2001.

The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials: A functional data and survival analysis approach. / Elpers, JLCMW; Wedel, M; Pieters, RGM.
ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX. ed. / SM Broniarczyk; K Nakamoto. PROVO: ASSOC CONSUMER RESEARCH, 2002. p. 57-58 (ADVANCES IN CONSUMER RESEARCH; Vol. 29).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - The influence of moment-to-moment pleasantness and informativeness on zapping TV commercials

T2 - 32nd Annual Conference of the Association-for-Consumer-Research (ACR)

AU - Elpers, JLCMW

AU - Wedel, M

AU - Pieters, RGM

PY - 2002

Y1 - 2002

KW - RESPONSES

KW - TIME

M3 - Conference contribution

SN - 0-915552-48-5

T3 - ADVANCES IN CONSUMER RESEARCH

SP - 57

EP - 58

BT - ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX

A2 - Broniarczyk, SM

A2 - Nakamoto, K

PB - ASSOC CONSUMER RESEARCH

CY - PROVO

Y2 - 11 October 2001 through 14 October 2001

ER -