The influence of online advertising on offline purchasing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	Dutch
Title of host publication	Emerging Themes in E-Business Research
Editors	T. van der Wiele, J. van Iwaarden, M. Verboom, R. Williams, B. Dale, S.C. Santema
Place of Publication	Rotterdam
Publisher	Erasmus University Rotterdam
Publication status	Published - 2003

Handle.net

@inbook{7f2cb2f720b342bdac3592530cadab41,

title = "The influence of online advertising on offline purchasing",

author = "M.L. Teerling and K.R.E. Huizingh",

year = "2003",

language = "Dutch",

editor = "{van der Wiele}, T. and {van Iwaarden}, J. and M. Verboom and R. Williams and B. Dale and S.C. Santema",

booktitle = "Emerging Themes in E-Business Research",

publisher = "Erasmus University Rotterdam",

}

The influence of online advertising on offline purchasing. / Teerling, M.L.; Huizingh, K.R.E.
Emerging Themes in E-Business Research. ed. / T. van der Wiele; J. van Iwaarden; M. Verboom; R. Williams; B. Dale; S.C. Santema. Rotterdam: Erasmus University Rotterdam, 2003.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review