The interrelationships between brand and channel choice

  • Scott A. Neslin
  • , Kinshuk Jerath*
  • , Anand Bodapati
  • , Eric T. Bradlow
  • , John Deighton
  • , Sonja Gensler
  • , Leonard Lee
  • , Elisa Montaguti
  • , Rahul Telang
  • , Raj Venkatesan
  • , Pieter Verhoef
  • , Z. John Zhang
    • *Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

98 Citations (Scopus)
63 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The interrelationships between brand and channel choice'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Keyphrases