The lifetime value concept in customer-based marketing

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Original languageDutch
Title of host publicationCustomer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology
EditorsJ.C. Hoekstra, K.R.E. Huizingh, G.B.W. Willenborg
Place of PublicationGroningen
PublisherUniversity of Groningen
Pages52 - 69
Number of pages18
Publication statusPublished - 1998

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