Original language | Dutch |
---|---|
Title of host publication | Customer-based marketing; exploring the interfaces of marketing management, consumer behavior, management sciences and information technology |
Editors | J.C. Hoekstra, K.R.E. Huizingh, G.B.W. Willenborg |
Place of Publication | Groningen |
Publisher | University of Groningen |
Pages | 52 - 69 |
Number of pages | 18 |
Publication status | Published - 1998 |
The lifetime value concept in customer-based marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review