The market for privacy: Understanding how consumers trade off privacy practices

Felix Eggers*, Frank T. Beke, Pieter C. Verhoef, Jaap E. Wieringa

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

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Original languageEnglish
JournalJournal of Interactive Marketing
Publication statusAccepted/In press - Nov-2022

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