The moderating role of the need for cognitive closure in the effectiveness of the disrupt-then-reframe influence technique.

F.R. Kardes, Bob Fennis, Edward R. Hirt, Z. Tormala, B. Bullington

Research output: Contribution to journalArticleAcademicpeer-review

39 Citations (Scopus)
Original languageEnglish
Pages (from-to)377-385
JournalJournal of Consumer Research
Volume34
Publication statusPublished - 2007

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