Original language | English |
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Pages (from-to) | 377-385 |
Journal | Journal of Consumer Research |
Volume | 34 |
Publication status | Published - 2007 |
The moderating role of the need for cognitive closure in the effectiveness of the disrupt-then-reframe influence technique.
F.R. Kardes, Bob Fennis, Edward R. Hirt, Z. Tormala, B. Bullington
Research output: Contribution to journal › Article › Academic › peer-review
39
Citations
(Scopus)