The Online Slacktivist: Exploring Social Media Mechanisms Behind A New And Influential Type Of Consumer

David Langley, T.A. van den Broek

Research output: Contribution to conference › Paper › Academic

Original language	English
Publication status	Published - 2011
Externally published	Yes
Event	40th European Marketing Academy Conference (EMAC) - Ljubljana, Slovenia Duration: 24-May-2011 → 27-May-2011

Conference	40th European Marketing Academy Conference (EMAC)
Country/Territory	Slovenia
City	Ljubljana
Period	24/05/2011 → 27/05/2011

Handle.net

@conference{829a0d672839433ea9a3a273cefdd4e2,

title = "The Online Slacktivist: Exploring Social Media Mechanisms Behind A New And Influential Type Of Consumer",

author = "David Langley and {van den Broek}, T.A.",

year = "2011",

language = "English",

note = "40th European Marketing Academy Conference (EMAC) ; Conference date: 24-05-2011 Through 27-05-2011",

}