The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

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62 Citations (Scopus)

Original language	English
Pages (from-to)	1041-1045
Journal	Journal of Business Research
Volume	61
Publication status	Published - 2008

Handle.net

@article{aa9f5e39ca66443fb3b06d1e7bd056c4,

title = "The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques",

author = "L. Janssen and Bob Fennis and Pruyn, \{Ad Th. H.\} and K.D. Vohs",

year = "2008",

language = "English",

volume = "61",

pages = "1041--1045",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "ELSEVIER SCIENCE INC",

}