The persuasiveness of online safety cues:  The impact of prevention focus compatibility of web content on consumers’ risk perceptions, attitudes and intentions

G van Noort; Peter van Kerkhof; Bob Fennis

The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumers’ risk perceptions, attitudes and intentions

G van Noort
, Peter van Kerkhof
, Bob Fennis

Marketing

Research output: Contribution to journal › Article › Academic › peer-review

94 Citations (Scopus)

Original language	English
Pages (from-to)	58-72
Journal	Journal of Interactive Marketing
Volume	22
Publication status	Published - 2008

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Cite this

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title = "The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumers{\textquoteright} risk perceptions, attitudes and intentions",

author = "\{van Noort\}, G and \{van Kerkhof\}, Peter and Bob Fennis",

year = "2008",

language = "English",

volume = "22",

pages = "58--72",

journal = "Journal of Interactive Marketing",

issn = "1094-9968",

publisher = "ELSEVIER SCIENCE INC",

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T1 - The persuasiveness of online safety cues: The impact of prevention focus compatibility of web content on consumers’ risk perceptions, attitudes and intentions

AU - van Noort, G

AU - van Kerkhof, Peter

AU - Fennis, Bob

PY - 2008

Y1 - 2008

M3 - Article

SN - 1094-9968

VL - 22

SP - 58

EP - 72

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -