| Original language | English |
|---|---|
| Publisher | Routledge, Taylor and Francis group |
| Edition | 3rd |
| ISBN (Electronic) | 9780429326981 |
| ISBN (Print) | 9780367346393, 9780367346355 |
| Publication status | Published - 2020 |
The psychology of advertising
Bob M. Fennis, Wolfgang Stroebe
Research output: Book/Report › Book › Academic › peer-review