Original language | English |
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Publisher | Routledge, Taylor and Francis group |
Edition | 3rd |
ISBN (Electronic) | 9780429326981 |
ISBN (Print) | 9780367346393, 9780367346355 |
Publication status | Published - 2020 |
The psychology of advertising
Bob M. Fennis, Wolfgang Stroebe
Research output: Book/Report › Book › Academic › peer-review