The road traveled, the road ahead, or simply on the road? When progress framing affects motivation in goal pursuit

Jacob Wiebenga, Bob Fennis

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsR. Ahluwalia, T.L. Chartrand, R.K. Ratner
Place of PublicationDuluth, MN
PublisherAssociation for consumer research
Number of pages3
Publication statusPublished - 2011

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