| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Editors | R. Ahluwalia, T.L. Chartrand, R.K. Ratner |
| Place of Publication | Duluth, MN |
| Publisher | Association for consumer research |
| Pages | 743-745 |
| Number of pages | 3 |
| Volume | 39 |
| Publication status | Published - 2011 |
The road traveled, the road ahead, or simply on the road? When progress framing affects motivation in goal pursuit
Jacob Wiebenga, Bob Fennis
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review