The Role of Values in Coping with Health and Economic Threats of COVID-19

PsyCorona Collaboration, Edward Lemay*, Arie W. Kruglanski, Erica Molinario, Max Agostini, Jocelyn J. Belanger, Ben Gützkow, Jannis Kreienkamp, Michelle R vanDellen, Bertus F. Jeronimus, Anne Margit Reitsema, Solomiia Myroniuk, Joshua Krause, Pontus Leander

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)
44 Downloads (Pure)

Abstract

The current research examined the role of values in guiding people’s responses to COVID-19. Results from an international study involving 115 countries (N = 61,490) suggest that health and economic threats of COVID-19 evoke different values, with implications for controlling and coping with the pandemic. Specifically, health threats evoked prioritization of communal values related to caring for others and belonging, whereas economic threats predicted prioritization of agentic values focused on competition and achievement. Concurrently and over time, prioritizing communal values over agentic values was associated with enactment of prevention behaviors that reduce virus transmission, motivations to help others suffering from the pandemic, and positive attitudes toward outgroup members. These results, which were generally consistent across individual and national levels of analysis, suggest that COVID-19 threats may indirectly shape important responses to the pandemic through their influence on people’s prioritization of communion and agency. Theoretical and practical implications are discussed.
Original languageEnglish
Pages (from-to)755-772
Number of pages18
JournalThe Journal of Social Psychology
Volume163
Issue number6
Early online date24-Dec-2021
DOIs
Publication statusPublished - 2023

Cite this