Original language | Dutch |
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Place of Publication | Boston |
Publisher | Marketing Science Institute |
Volume | MSI Working Paper |
Edition | 06-106 |
Publication status | Published - 2006 |
The short- and long-term effect of an assortment reduction on category sales
L.M. Sloot, D. Fok, P.C. Verhoef
Research output: Book/Report › Report › Professional