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The strategic function of variants of pragmatic argumentation in health brochures

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Abstract

In this chapter, I examine the strategic function of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic maneuver that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criticism of or possible alternatives to the proposed action.
Original languageEnglish
Title of host publicationArgumentation and health
EditorsS. Rubinelli, A.F. Snoeck Henkemans
Place of PublicationAmsterdam
PublisherJohn Benjamins Publishers
Pages97-112
Number of pages16
ISBN (Print)9789027242525
Publication statusPublished - 2014
Externally publishedYes

Publication series

NameBenjamins current topics

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