The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

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    Abstract

    Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.
    Original languageEnglish
    Number of pages16
    JournalEuropean Journal of American Studies
    Volume14
    Issue number1
    DOIs
    Publication statusPublished - 1-Apr-2019

    Keywords

    • emotions
    • gender
    • masculinity
    • populism
    • U.S. South
    • conservatism

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