The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

Maarten Zwiers

doi:10.4000/ejas.14454

The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

Maarten Zwiers

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Abstract

Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.

Original language	English
Number of pages	16
Journal	European Journal of American Studies
Volume	14
Issue number	1
DOIs	https://doi.org/10.4000/ejas.14454
Publication status	Published - 1-Apr-2019

Keywords

emotions
gender
masculinity
populism
U.S. South
conservatism

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10.4000/ejas.14454Licence: CC BY-NC

The Whistles of George WallaceFinal publisher's version, 308 KBLicence: CC BY-NC

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The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

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Keywords

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