| Original language | Dutch |
|---|---|
| Title of host publication | Marketing voor Commercieel Technici |
| Editors | J.M.L. van Engelen, H.W.C. van der Hart, S. Keikes |
| Place of Publication | Alphen aan den Rijn |
| Publisher | Samsom |
| Publication status | Published - 1998 |
Thema 2: Produktinnovatie
M.H. Kiers, J.M.L. Smulders, J.M.L. van Engelen
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review