| Original language | Dutch |
|---|---|
| Title of host publication | Marketing voor Commercieel Technici |
| Editors | J.M.L. van Engelen, H.W.C. van der Hart, S. Keikes |
| Place of Publication | Alphen aan den Rijn |
| Publisher | Samsom |
| Publication status | Published - 1997 |
Thema 6: Ontwerp van marketing informatiesystemen
- A.H. Kramp
- , J.M.L. van Engelen
- , P. van Nierop
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review