Toepassingsmogelijkheden van informatietechnologie in marketing

C.N.A. Molenaar

Research output: ThesisThesis fully internal (DIV)

155 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • University of Groningen
Supervisors/Advisors
  • Leeflang, Peter, Supervisor
Award date9-Jan-1997
Publisher
Publication statusPublished - 1997

Keywords

  • Hoekstra, J.C.
  • Leeflang, P.S.H.
  • Proefschriften (vorm)
  • Marketing, Informatietechnologie
  • marketing

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