Total Quality Management in the African business community of Burkina Faso: a change in perspective on knowledge development

During the 1990s Total Quality Management (TQM) became diffused to Burkina Faso. The overarching logic of privatization due to Structural Adjustment Programs prepared the ground for far-reaching changes in management practices. TQM became exhorted as a new way of manufacturing. This new management concept was presented as a crucial part of new corporate success and put strong emphasis on empowerment of employers, customer service and charismatic leadership. Interviews with top and middle management in a range of Burkinabé companies showed a willingness for mimetic learning but it turned out that translating the concept into specific new practices by way of new routines remained a complex matter. Although this management concept sometimes became part of the dispositional practice of managers – a new habitus – company practices could be better characterized as improvisation on quality improvement.