| Original language | Dutch |
|---|---|
| Pages (from-to) | 38 - 43 |
| Journal | Marketing Management |
| Volume | 17 |
| Issue number | 2 |
| Publication status | Published - 2008 |
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Towards successful interactive campaign management
- P.C. Verhoef
- , C.H. Koenders
- , M. Knaack
Research output: Contribution to journal › Article › Academic › peer-review