Transfer, intercultural friction and hybridization: Emprirical evidence from a German automobile subsidiary in India

F.A.A. Becker-Ritterspach

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@article{b9fa23a1959246d9a67d20061e185666,

title = "Transfer, intercultural friction and hybridization: Emprirical evidence from a German automobile subsidiary in India",

author = "F.A.A. Becker-Ritterspach",

year = "2005",

doi = "10.1057/palgrave.abm.9200139",

language = "English",

pages = "365--387",

journal = "Asian Business & Management",

}