Trust in triads: an experimental study

V.W. Buskens, W. Raub, J. van der Veer

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Abstract

This paper provides theoretical background for some eects of social networks on trust. We study the implications of a model with rational actors in two settings with three actors. In the rst setting, there are two trustees who are involved in transactions with one truster implying that the truster has an exit option. In the second setting, two trusters play with one trustee, which gives the trusters options for voice, i.e., complaining and informing each other about the trustee's behavior. We compare these models with a baseline model in which there is only one truster and one trustee. It turns out that the opportunities for placing and honoring trust do not change for the exit model compared to the baseline model. The opportunities for trust in the voice model dier from the baseline model only if both trusters inform each other at a rate that is high enough. Only if the possibilities for receiving information and transmitting information are large enough for both trusters, trust will increase due to the information exchange possibilities in the voice model.
Original languageEnglish
Pages (from-to)301-312
Number of pages12
JournalSocial Networks, 32(4), pp.301-312.
Volume32
Issue number4
DOIs
Publication statusPublished - 2010

Keywords

  • non-cooperative game theory
  • social networks
  • trust

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