Abstract
This paper provides theoretical background for some eects of social
networks on trust. We study the implications of a model with rational
actors in two settings with three actors. In the rst setting, there are two
trustees who are involved in transactions with one truster implying that the
truster has an exit option. In the second setting, two trusters play with
one trustee, which gives the trusters options for voice, i.e., complaining
and informing each other about the trustee's behavior. We compare these
models with a baseline model in which there is only one truster and one
trustee. It turns out that the opportunities for placing and honoring trust
do not change for the exit model compared to the baseline model. The
opportunities for trust in the voice model dier from the baseline model
only if both trusters inform each other at a rate that is high enough. Only if
the possibilities for receiving information and transmitting information are
large enough for both trusters, trust will increase due to the information
exchange possibilities in the voice model.
Original language | English |
---|---|
Pages (from-to) | 301-312 |
Number of pages | 12 |
Journal | Social Networks, 32(4), pp.301-312. |
Volume | 32 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2010 |
Keywords
- non-cooperative game theory
- social networks
- trust