Fingerprint
Dive into the research topics of 'Understanding the marketing department's influence within the firm'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Understanding the marketing department's influence within the firm
Peter C. Verhoef*, Peter S. H. Leeflang
*Corresponding author for this work
Research output: Contribution to journal › Article › Academic › peer-review
390
Citations
(Scopus)