#UprootTheSystem - Exploring Fridays for Future’s Visual Climate Storytelling

This contribution examines visual climate storytelling of Fridays for Future’s (FFF) global climate strike on 24 September 2021. Running under #UprootTheSystem, the climate strikes meant a return to public spaces after Covid-19-related restrictions heavily impacted the movement’s ability to reach global audiences. We situate our piece in the ongoing debate about climate communication and climate storytelling (e.g. Bloomfield and Manktelow 2021). Given FFF’s success in recent years to bring the issue of climate change onto the global agenda despite the Corona pandemic, we believe it is important to understand how the movement is, so to say, telling the story of climate change to wider audiences. In our heuristic analysis we discuss (visual) narrative elements of the official Instagram account of the international edition of FFF.