Using Interviewer-respondent Interaction Coding as a Manipulation Check on Interviewer Behavior in Persuading CATI Respondents.

    Research output: Contribution to journalArticleAcademic

    363 Downloads (Pure)

    Abstract

    This paper shows how interaction coding of interviewer-respondent interactions
    was used to perform manipulation checks of CATI interviewer behavior in
    experimental studies. An experiment in which interviewers were instructed to
    persuade potential respondents by means of a personal style or a formal style
    showed no significant effects of the persuasion style on survey participation. By
    means of interviewer-respondent interaction analysis, we studied the interviews
    in more depth focusing on the compliance of interviewers with the instructions.
    First, we found that many respondents immediately complied, but when
    respondents were reluctant, using any form of persuasion was better than none.
    Second, interviewers also had success in gaining cooperation when they referred
    to an argument that they had not been instructed to use. In conclusion, we
    assume that interviewers using arguments in which they were trained develop
    too much of an unauthentic routine in expressing these arguments, whereas
    using arguments outside instructions are likely to be expressed in a more
    natural, spontaneous way and are therefore more convincing. In addition, this
    study shows that it is useful to include behavior coding as a manipulation check
    in experiments involving interviewer behavior.
    Original languageEnglish
    JournalSurvey Practice
    Volume9
    Issue number2
    Publication statusPublished - 2016

    Cite this