Value-based Marketing and Human Resource Management: How Brands and Employees Contribute to Firm Performance

Research output: Book/ReportBookAcademic

Translated title of the contributionValue-based Marketing and Human Resource Management: How Brands and Employees Contribute to Firm Performance
Original languageGerman
PublisherSpringer Gabler
Number of pages179
ISBN (Print)978-3-658-04337-7
Publication statusPublished - 2014
Externally publishedYes

Publication series

NameSchriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
ISSN (Print)2627-8448

Cite this