Translated title of the contribution | Value-based Marketing and Human Resource Management: How Brands and Employees Contribute to Firm Performance |
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Original language | German |
Publisher | Springer Gabler |
Number of pages | 179 |
ISBN (Print) | 978-3-658-04337-7 |
Publication status | Published - 2014 |
Externally published | Yes |
Publication series
Name | Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim |
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ISSN (Print) | 2627-8448 |