Value Co-creation in the Cloud: Understanding Software-as-a-Service-Driven Convergence of the Enterprise Systems and Financial Services Industries

Elizabeth Anne Teracino

Research output: ThesisThesis fully internal (DIV)

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Enterprise systems software is increasingly hosted in the cloud and offered as a service, which is known as the Software-as-a-Service (SaaS) business model. Financial services firms are also adopting SaaS and are revamping the way they deliver certain services to their customers. In addition to the possibilities of the SaaS business model for individual businesses, SaaS also enables cross-industrial collaboration and technological evolution—also known as the convergence phenomenon—since it makes establishing connections between services from different companies, and even from different industries, easier. This opens doors to value co-creation, when firms among the enterprise systems and financial services industries partner to create added value for customers by connecting and integrating services. A new SaaS-based market is emerging as a result.

This dissertation explores SaaS-driven value co-creation occurring in the enterprise systems and financial services industries from institutional and organizational perspectives. The influence of the institutional contexts firms subscribe to before entering the SaaS-based market on value co-creation is explored with institutional theory. The influence of a firm’s organizational adaptability while implementing a new technology, such as SaaS, on value co-creation is explored with the dynamic capabilities perspective.

A key empirical finding is that institutional contexts and dynamic capabilities influence a firm’s value co-creation strategy and convergence phenomenon trajectory. This dissertation makes theoretical contributions to both perspectives, and to the greater understanding of the convergence phenomenon, through a literature review and qualitative case study research. Additionally, this dissertation identifies linkages between institutional theory and the dynamic capabilities perspective.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • University of Groningen
  • Wortmann, Johan, Supervisor
  • Brinkkemper, S., Supervisor, External person
  • Peters, Kristian, Co-supervisor
  • Halman, J.I.M., Assessment committee, External person
  • Boonstra, Albert, Assessment committee
  • Smeds, R., Assessment committee, External person
Award date6-Nov-2017
Place of Publication[Groningen]
Print ISBNs978-94-034-0191-1
Electronic ISBNs978-94-034-0190-4
Publication statusPublished - 2017

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